Land Rover to Make Surfboards from Its Clay Models


No stranger to surfing-related promotional efforts, Land Rover has decided to dip its feet into the shaping industry as part of its long-term zero waste strategy.

The automaker’s new “Waste to Wave” project will keep plastic foam used to form the skeletons of early design models from the landfill. Instead, it will be turned into surfboards and paddleboards.

For the first board, Land Rover teamed up with Northern Ireland’s Skunkworks Surf Co. and English pro surfer Lucy Campbell, the current English Open Champion.

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